money

Commercial origins of “National Days” and holidays

President Ronald Reagan declared July 1984 “National Ice Cream Month” and more specifically July 15, 1984, National Ice Cream Day. He was looking for a way to help the dairy industry, and at the time he was already trying to get rid of 500 million pounds of cheese. James Hamblin pointed out in The Atlantic:… Continue reading Commercial origins of “National Days” and holidays